An Interview With Phillip Hebert, Our Chief Physical Therapist

A Little Background

Phillip Hebert is the co-founder of MOCA and its expert on physical therapy. After earning a BS and an MS in Exercise Science, as well as a PhD in Physical Therapy, Phillip has worked in hospital, outpatient, and home health settings, experiencing the full range of where and how physical therapy works.

He has worked as a physical therapist at Baylor Scott & White Institute for Rehabilitation, Andrews Institute for Orthopaedics and Sports Medicine, and Select Medical. He has also completed manual therapy certification courses. He has a charisma and a drive to serve others that cannot be lost in conversation.

All Things PT

Origin Story: Phillip Hebert, BS, MS, DPT

Phillip says that he became a PT because, as a young athlete, he experienced firsthand the positive effect physical therapy could have on a person. “I went to physical therapy after I had problems in my knee from running. Physical therapy made me a better athlete, and it had a lasting impact on me.”

His passion for physical therapy was confirmed when he saw how it could help people from all walks of life and ages. When he was shadowing a physical therapist in his hometown, Phillip observed as he evaluated a woman with lower back pain. “In a one-hour session, the physical therapist diagnosed her and treated her, which got instant results. The woman felt better after only one session. I was amazed by this.”

Following this experience, a passion for physical therapy began to grow.

Struggles and Rewards

Starting out as a young physical therapist was difficult, though — he wanted to open his own practice, but the cost of starting a physical therapy business was and is high. “I wanted to get a return on investment (my studies) while offering affordable treatment to my patients, but it wasn’t that easy.” He hopes MOCA can make this dream easier for other physical therapists.

Helping patients is what motivates Phillip every day, “that beginning-to-end feeling of starting with a patient and seeing what they gain.” Seeing them improve is the biggest motivator. “When they meet their goal, you meet your goal. I’ve seen people who couldn’t walk after an accident, who were in a wheelchair, get up and walk after completing their physical therapy treatment program.” He wants others to feel that same satisfaction while building a successful career.

Now About MOCA…

Origin Story: MOCA

The idea for MOCA came to be because of Phillip’s own experiences with patients. As a physical therapist, he saw how long it took for his patients to get started with their treatments, how they struggled to even pay deductibles, and how many insurance plans didn’t cover physical therapy at all.

One day, he had just finished treating a patient who consistently took an Uber to and from her physical therapy sessions. As she sat there, she looked at him and said, “It would be much easier for me to order you like an Uber.” And so the concept for MOCA began to take form.

With the idea for this app, he wanted to connect patients and physical therapists; to offer treatment that was convenient and affordable; to increase availability and access to therapy; while creating a patient and provider-driven market, where both patients and physical therapists could benefit.

The Future of MOCA

Phillip sees MOCA as a platform for physical therapists to create their own cased-based physical therapy business. MOCA “takes documentation, payment, and marketing and puts it all in one place so you can have your business in the palm of your hand. This also decreases the startup costs that prevented me from doing the same thing when I started out.” From a physical therapy perspective, MOCA is all about providing the necessary tools for therapists to thrive.

For patients, MOCA begins as a way for patients to get the experience that female patient was looking for: she wanted to open up her phone and order a physical therapist. But Phillip also sees it go beyond the ease of scheduling and the convenience of getting treatment anywhere. He loves how MOCA creates stronger and more authentic relationships between therapist and patients, for more personalized and effective treatments.

In the next ten years, Phillip hopes MOCA expands into a nationwide company that creates direct access for physical therapists and patients. “Ideally, it will improve on the profession and create better patient outcomes, creating more value for both the provider and the patient.” By not requiring insurance and creating set prices without hidden fees, Phillip also hopes it can open up access to physical therapy for low-income populations.

Ultimately, Phillip wants MOCA to “make everything better: better healthcare, better treatment, a better profession, a better process, a better system. MOCA is going to be revolutionary.”

If you are a physical therapist interested in joining MOCA, email us at and become one of the first cohort of physical therapists working with MOCA.